Making better wines or making wines better? We have the solution for you. We build bridges for you between your winery and the public, and connect markets and journalists with your company. A focus on media relations is key for a well established winery because positive media coverage is an essential component of any marketing and sales strategy.
A well integrated Communications & Marketing strategy for your winery will increase brand awareness, reputation and sales. No matter what size you are, consumers nowadays judge you based on your digital footprint.
We are here to help you! Not only we provide Marketing and Communications services, Press Office and Press release, Public Relations, Digital Content Marketing and much more.
SCENARIO
When consumers search for wine and wineries on internet they are bombarded with an massive volume of brand messages, meaning that delivering creative, polished content is key if a brand wants to capture people’s attention.
So, making a good wine is a important part of the work, but after this is necessary to give it the presentation it deserves, communicating accurately to consumers and have in mind that digital marketing activities are in a state of evolutionary development, where new trends are likely to occur rapidly and wineries have to adapt.
Nowadays, consumers have many more quality wine choices. They can count with apps, blogs, and online product reviews to be informed about the products and brands. In this scenario, being fearless and adaptive, using new technologies to communicate your brand is the way for independent family winery to succeed in this highly competitive global market.
Man is a social animal, so the digital content should create a sense of community and customization. Consumers are online for “Be to see” – socialize, get information and have entertainment – and offline choosing a winery to visit for “Be to be” – shop, taste wine and save time without intermediaries. People enjoy personal relationships and feeling valued.
HOW TO BE SUCCESSFUL
It is crucial to understand what it is you want to accomplish with social media before you start using social media to accomplish it. Some good questions to ask yourself before you start using SMM to help achieve your business goals are:
- How can I use Marketing & Communication to direct traffic to my website, brand, company?
- Who is my target audience and how can I reach them on different social media platforms?
- What are some popular concepts that have to do with my brand and how can I use them to engage with the public.
- How am I going to create my brand identity?
Based on these goals, we will establish a strategy, prepare and editorial plan, prepare content for your website, write engaging press releases and either set up the appropriate social media channels for you, or optimize existing channels.
We are passionate about wine and competent, since Chiara is a professional journalist holding a WSET Level 2 Award in Wines (now studying Level 3) and she’s also a long term expert in Marketing, Communication and Social Media management since 2004. In her team she works with professional photographers, tour guides and other wine professionals.
Whether you need just one consultancy or a complete strategy we got you covered. You can choose from existing packages or we will create a unique package that works for you.
DIGITAL MARKETING PACKAGES
PACKAGE 1. GRAND CRU – 450 EURO/MONTH
- 24/7 monitoring of two social media channels (i.e. Facebook and Instagram) and 2-3 posts per week on each channel + stories
- Active engagement with fans – commenting and responding to each message to grow followers
- WEBSITE content creation and photos
- Ensure consistency of your winery’s information and hours across all digital platforms
- Daily monitoring of all review sites (i.e. Trip Advisor, Google)
- 1 blog article or newsletter per month
- Monthly conference call or in presence visit to discuss status on marketing content and winery news
PACKAGE 2. PREMIER CRU – 350 EURO/ MONTH
- 24/7 monitoring of two social media channels (i.e. Facebook and Instagram) and 2-3 posts per week on each channel + stories
- Active engagement with fans – commenting and responding to each message to grow followers
- Ensure consistency of your winery’s information and hours across all digital platforms
- Daily monitoring of all review sites (i.e. Trip Advisor, Google)
- Monthly conference call or in presence visit to discuss status on marketing content and winery news
PACKAGE 3. CRU BOURGEOIS – 250 EURO/ MONTH
- 24/7 monitoring of one social media channel and 2-3 posts per week + stories
- Active engagement with fans – commenting and responding to each message to grow followers
- All content creation and some photos
- Monthly conference call or visit in person to discuss status on marketing content and winery news
PRESS RELATIONS & COMMUNICATIONS SERVICES -PRICE TBC
We create and manage public relations programs for companies, people and brands in the wine, spirits, restaurant and travel industries, writing press releases, answering to press requests, guiding journalists and wine reviewers who visit the winery. We pitch the publications consumers read, the radio shows they tune in to, and the television shows they watch, creating awareness in the media and public at-large that positively impacts your businesses, brands, profiles, reputations and bottom line. Press releases writing, media relations building, effective public relations and more. We’re glad to agree a package based on your needs.
CUSTOMIZED PACKAGE – VIN DE GARAGE – PRICE TBC
Packages are meant to give you an idea of what we could do, but are typically customized based on winery marketing needs. If you don’t see a package that works for your winery, please let us know. We’re happy to create a custom package to help you reach your goals within your budget.
We can also manage single services and projects for 50 EURO /hour.
Have questions? Do get in touch! (Contattami, scrivo tutto in inglese ma sono di madrelingua italiana).