Veronafiere has decided to postpone the 54th Vinitaly – the international wines and spirits exhibition – now scheduled 10-13 April 2022. “The ongoing uncertainties within the national and international scenario and the extended lockdowns have prompted us to reschedule the exhibition definitively to 2022,” said Maurizio Danese, President of Veronafiere S.p.A.
Against this background, the CEO of Veronafiere, Giovanni Mantovani, added: “We confirm OperaWine attended by Wine Spectator and the top companies in the sector identified by the American magazine for the 10th anniversary of this event, which remains scheduled in Verona next 19-20 June. The event will focus on restarting the sector, thanks to the involvement of the trade press and national and international operators,” said Mantovani, “and will also act as a point of attraction and a driving force for all the wine companies keen to take part in a b2b calendar that Veronafiere is already preparing.”
Operawine will be preceded, again in June, by the Vinitaly Design international Packaging Competition (11 June) and Vinitaly 5 Stars Wine The book (16-18 June). The Vinitaly international Academy (21-24 June) will close the attended events scheduled for the summer.
Innovations also include an exceptional promotional event with significant institutional input next October and which will guide the sector during the run-up to the 54th Vinitaly in 2022. Giovanni Mantovani went on: “We are talking about Vinitaly – Special Edition, a strictly b2b event that will highlight the resumption of national and international business in Verona 16-18 October.”
The decision to postpone Vinitaly was shared with organizations and associations in wine-making and agricultural sectors.
“Postponing Vinitaly is a necessary decision to allow attendance by international operators and support the success of the most exported Made in Italy agro-food product worldwide which, despite the pandemic, achieved turnover of 6.3 billion euros in 2020,” said the President of Coldiretti, Ettore Prandini, in highlighting the importance of the programme of upcoming Veronafiere events starting with OperaWine.
“We understand and share the reasons that prompted Veronafiere to postpone the landmark event for Italian wine,” explained the President of Unione Italiana Vini (Uiv), Ernesto Abbona. However, we believe that it is essential in such a difficult moment to keep the promotion engine running. We therefore support Vinitaly’s intention to continue sustaining the sector during the year by organizing targeted events on behalf of the business and international image of Italian wine.”
